The effectiveness of a celebrity endorser in an ad depends on the receivers involvement level. Agree or

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The effectiveness of a celebrity endorser in an ad depends on the receivers involvement level.

Agree or disagree giving reasons.

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Advertising And Promotions: An IMC Perspective

ISBN: 185575

1st Edition

Authors: Kruti Shah, Alan D'Souza

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Question Posted: Oct 24, 2024 07:03 AM

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The effectiveness of a celebrity endorser in an ad depends on the receivers involvement level. Agree or

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Advertising And Promotions: An IMC Perspective

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