Visit two to three large companies located in your city. Find out what methods they use for

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Visit two to three large companies located in your city. Find out what methods they use for setting their advertising and promotion budgets, and why. How scientific are these methods? What factors do you see influencing their budgets?

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Advertising And Promotions: An IMC Perspective

ISBN: 185575

1st Edition

Authors: Kruti Shah, Alan D'Souza

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Question Posted: Oct 25, 2024 04:00 AM

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Visit two to three large companies located in your city. Find out what methods they use for

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Advertising And Promotions: An IMC Perspective

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