What strategic approach has Tata followed in its Desh ka namak campaign? Do you think this approach
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What strategic approach has Tata followed in its Desh ka namak campaign? Do you think this approach would have helped Tata in meeting with its objectives? Why?
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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