What strategic approach has Tata followed in its Desh ka namak campaign? Do you think this approach

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What strategic approach has Tata followed in its Desh ka namak campaign? Do you think this approach would have helped Tata in meeting with its objectives? Why?

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Advertising And Promotions: An IMC Perspective

ISBN: 185575

1st Edition

Authors: Kruti Shah, Alan D'Souza

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Question Posted: Oct 24, 2024 07:03 AM

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What strategic approach has Tata followed in its Desh ka namak campaign? Do you think this approach would have helped Tata in meeting with its objectives? Why?
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What strategic approach has Tata followed in its Desh ka namak campaign? Do you think this approach

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Advertising And Promotions: An IMC Perspective

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