Choose a restaurant in your community and develop a campaign plan. What types of people does the

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Choose a restaurant in your community and develop a campaign plan. What types of people does the restaurant target? Would you recommend that its advertising focus on price or image? What is (or should be) its image?

Which media or marcom area should it use?

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Advertising And IMC Principles And Practice

ISBN: 9780135836064,9780135836125

11th Edition

Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells

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Question Posted: Sep 19, 2024 04:03 AM

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Choose a restaurant in your community and develop a campaign plan. What types of people does the

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Advertising And IMC Principles And Practice

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