Consider the social factors that influence consumer decisions. Identify two demographic or psychographic factors that you think would be most important to each of these product marketing situations:

a. Dairy product company (milk, cheese, or ice cream) offering an exclusive packaging design that uses fully degradable containers.

b. A new SUV that is lighter in weight, runs on ethanol, and gets better gas mileage than the average SUV.

c. An athletic clothing company that is sponsoring the next Pogopalooza, the world championship of extreme pogo.