Does the Hard to Explain, Easy to Experience campaign communicate its brand message of innovation without using

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Does the “Hard to Explain, Easy to Experience” campaign communicate its brand message of innovation without using ideas, words, or images that are offensive or insensitive to the target audience?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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