Explain how interactive owned media differ from owned media. Give an example of interactive owned media and
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Explain how interactive owned media differ from owned media. Give an example of interactive owned media and explain why the interactive element is important.
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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