From current magazines, identify one advertisement that has exceptionally high stopping power (attention), one that has exceptionally high pulling power (interest), and one that has exceptionally high locking power (memory). Make photocopies of these ads to turn in. Which of them are mainly information, and which are mainly emotional and focused on feelings? Which are focused on building a brand or creating associations? Do any of them do a great job of creating action? Choose what you believe to be the most effective ad in the collection. Why did you choose this one, and what can you learn from it about effective advertising?