Portfolio Project: Check the websites of three big-name companies, such as the following: McDonalds (www.mcdonalds.com)
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Portfolio Project: Check the websites of three big-name companies, such as the following:
• McDonald’s (www.mcdonalds.com)
• Avon (www.avon.com)
• Ben & Jerry’s (www.benjerry.com)
• Starbucks (www.starbucks.com)
• Body Shop (www.thebodyshop.com)
• Target (www.target.com)
• Häagen-Dazs® (www.haagendazs.us)
Write a two- to four-page report on their efforts to be socially responsible. How is the company’s social responsibility position reflected in its advertising?
AppendixLO1
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Related Book For
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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