Portfolio Project: Check the websites of three big-name companies, such as the following: McDonalds (www.mcdonalds.com)

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Portfolio Project: Check the websites of three big-name companies, such as the following:

• McDonald’s (www.mcdonalds.com)

• Avon (www.avon.com)

• Ben & Jerry’s (www.benjerry.com)

• Starbucks (www.starbucks.com)

• Body Shop (www.thebodyshop.com)

• Target (www.target.com)

• Häagen-Dazs® (www.haagendazs.us)

Write a two- to four-page report on their efforts to be socially responsible. How is the company’s social responsibility position reflected in its advertising?

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Advertising And IMC Principles And Practice

ISBN: 9780135836064,9780135836125

11th Edition

Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells

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