Zack Wilson is the advertising manager for the campus newspaper. He is looking over a layout for
Question:
Zack Wilson is the advertising manager for the campus newspaper. He is looking over a layout for a promotion for a spring break vacation package. The headline says,
“Absolutely the Finest Deal Available This Spring—
You’ll Have the Best Time Ever If You Join Us in Boca.” The newspaper has a solid reputation for not running advertising with questionable claims and promises.
Should Zack accept or reject this ad? Take one side of this issue and write a short one- to two-page position paper explaining your viewpoint. In a class discussion, determine how many of your classmates agreed or disagreed with your view.
AppendixLO1
Step by Step Answer:
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells