The Dimento Game Company has a new basketball video game. To promote it, “Slammer” Aston, a professional basketball star, is signed to do the commercial.

Aston is shown in the commercial with the game controls as he speaks these lines: “This is the most challenging court game you’ve ever tried. It’s all here—

zones, man-to-man, pick and roll, even the alley-oop.

For me, this is the best game off the court.” Is Aston’s presentation an endorsement? Should the FTC consider a complaint if Dimento uses this strategy? What would you need to know to determine if you are safe from a challenge of misleading advertising?

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