You are secretary to the Product De.velopment Manager of Comlon International Cash Registers Limited. He has recently held a special sales convention at which some new types of cash registers were demonstrated and business customers (e.g. shopkeepers) could discuss their requirements, and he wishes to prepare a brief report about what took place, with suggestions

(a) for any improvements in the organisation of the next convention to be held in six months' time,

(b) for any improvements in cash registers that might be considered. Draft a report for him, using the following data as your guide.

The convention lasted all day, with demonstrations, talks and a question-and-answer session. Refreshments and meals were provided by the company, but were not free of charge. Lunch cost £2.50 and there were some complaints about this. The convention was publicised by circular letters to trade customers and advertisements in trade magazines. It was estimated that about one in ten potential visitors actually came or sent a representative. Some visitors had difficulty in finding their way to the convention building once they arrived at the large factory site. Great interest was generated, and considerable sales were made at the end of the day, especially of electric cash registers suitable for small shops. The more elaborate (and very expensive)

machines did not sell so well, and not a single manual cash register was sold. Few visitors came from the north of England or Scotland (the factory site was in Middlesex).

(LCC Private Secretary's Certificate)