Portfolio Project: Compare the brand positioning and customer-focused content of three of the following corporate sites: www.accenture.com, www.ibm.com, www.nielsen.com, www.forrester

.com, and www.strategicbusinessinsights.com.

Analyze the three sites you selected in terms of their brand vision and position as well as their commitment to a customer focus philosophy. What would you recommend to improve their online brand presence?

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