Summarize the creativity aspects of the REI #OptOutside effort. What makes this effort and its promotion creative?
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Summarize the creativity aspects of the REI “#OptOutside” effort. What makes this effort and its promotion creative? Brainstorm an idea for a new campaign that would extend the campaign’s theme and develop this new Big Idea as a proposal to present to your instructor.
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The REI OptOutside campaign encourages people to spend time outdoors instead of shopping on Black Fr...View the full answer
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Related Book For 
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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