What was the Big Idea behind the Hard to Explain, Easy to Experience campaign?

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What was the Big Idea behind the “Hard to Explain, Easy to Experience” campaign?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:17 PM

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What was the Big Idea behind the Hard to Explain, Easy to Experience campaign?

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The Hard to Explain Easy to Experience campaign was a marketing campaign launched by Airbnb in 2017 ...View the full answer

Advertising & IMC Principles And Practice

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