This chapter sets up a way to organize media in terms of paid, owned, and earned categories.

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This chapter sets up a way to organize media in terms of paid, owned, and earned categories. Define each and explain how they are different. Give an example of each and explain why and when you would use that type of media.

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:17 PM

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This chapter sets up a way to organize media in terms of paid, owned, and earned categories.

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Paid owned and earned media are three categories used to classify different types of media that businesses can use to promote their products or servic...View the full answer

Advertising & IMC Principles And Practice

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