12-42. Canstar Blue is an Australian consumer review and comparison website. These are their top four fastfood
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12-42. Canstar Blue is an Australian consumer review and comparison website. These are their top four fastfood restaurants. Examine the following company websites. Identify all of the promotions offered there. Provide a screenshot of each promotion you see. What are the objectives of each consumer promotion?
Do the promotions on the websites mesh with the company’s advertising and consumer promotions at retail outlets? Explain.
a. Subway (www.subway.com/en-au)
b. Nandos (www.nandos.com.au)
c. Opportos (www.oporto.com.au)
d. Red Rooster (www.redrooster.com.au)
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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