7-47. Describe the roles that reach, frequency, effective reach, and effective frequency should play in the campaign

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7-47. Describe the roles that reach, frequency, effective reach, and effective frequency should play in the campaign designed to acquaint customers with this new business.

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Integrated Advertising Promotion And Marketing Communications

ISBN: 9781292411217

9th Global Edition

Authors: Kenneth Clow, Donald Baack

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Question Posted: Aug 03, 2024 08:01 AM

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7-47. Describe the roles that reach, frequency, effective reach, and effective frequency should play in the campaign

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Integrated Advertising Promotion And Marketing Communications

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