Describe your typical response behavior to online ads. That is, do you often click on banner ads?
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Describe your typical response behavior to online ads. That is, do you often click on banner ads? What’s your reaction to pop-ups, interstitials, superstitials, online videos, and live streaming?
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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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