Explain each of the following related concepts: Perceptual encoding, feature analysis, and active synthesis. Using a packaged
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Explain each of the following related concepts:
Perceptual encoding, feature analysis, and active synthesis. Using a packaged good of your choice (i.e., a product found in a supermarket, drugstore, or mass-merchandise outlet), explain how package designers for your brand have used concepts of feature analysis in designing the package.
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Related Book For
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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