Go online and see if you can locate a current (as of January of the present year)
Question:
Go online and see if you can locate a current (as of January of the present year) rate card for your favorite magazine. Carefully study this rate card and summarize your observations regarding price differentials for, say, blackand- white ads versus four-color ads of the same page size. (If you cannot locate a rate card for your favorite magazine, find one for your next favorite, and so on.)
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The fllwing bservtins were mde frm the rte rd fr TIME mgzine 1 The ge with the mst visibili...View the full answer
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Related Book For 
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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