Personal selling is more effective than advertising, but may be less efficient. Explain.

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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

ISBN: 9781337282659

10th Edition

Authors: J. Craig Andrews, Terence A. Shimp

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Question Posted: Jun 11, 2021 07:41 AM

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Personal selling is more effective than advertising, but may be less efficient. Explain.

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Definition of personal selling In accordance with BPP Publishing Media 2000 individual selling could be the use of salespeople to sell and provide items Additionally it is often called selling that is ...View the full answer

Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

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