Select one of your favorite brands. Discuss how you would use social marketing to drive traffic to
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Select one of your favorite brands. Discuss how you would use social marketing to drive traffic to your other IMC elements in an integrated campaign. What do you consider to be some of the more effective techniques mentioned with the successful social media campaigns mentioned in the chapter?
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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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