The article titled Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising (see endnote 89)
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The article titled “Understanding Jingles and Needledrop:
A Rhetorical Approach to Music in Advertising” (see endnote 89) suggests that music in commercials communicates specific meanings to listeners and viewers. In other words, music “speaks” to people by conveying a sense of speed, excitement, sadness, nostalgia, and so on. Identify two commercials in which music communicates a specific emotion or other state or action to consumers, and identify this emotion, state, or action.
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Related Book For
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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