Why has direct marketing enjoyed such rapid growth in recent years?

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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

ISBN: 9781337282659

10th Edition

Authors: J. Craig Andrews, Terence A. Shimp

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Question Posted: Jun 11, 2021 07:40 AM

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Why has direct marketing enjoyed such rapid growth in recent years?

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The direct marketing approach attempts to acquire and retain clients by contacting them directly without the use of middlemen or intermediaries Direct ...View the full answer

Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

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