Huron Lakes Candies (HLC) has developed a new candy bar called Java Cup that is a milk
Question:
Huron Lakes Candies (HLC) has developed a new candy bar called Java Cup that is a milk chocolate cup with a coffee-cream center. In order to assess the market potential of Java Cup, HLC has developed a taste test and follow-up survey. Respondents were asked to taste Java Cup and then rate Java Cup’s taste, texture, creaminess of filling, sweetness, and depth of the chocolate flavor of the cup on a 100-point scale. The taste test and survey were administered to 217 randomly selected adult consumers. Data collected from each respondent are provided in the file JavaCup.
a. Are there any missing values in HLC’s survey data? If so, identify the respondents for which data are missing and which values are missing for each of these respondents.
b. Are there any values in HLC’s survey data that appear to be erroneous? If so, identify the respondents for which data appear to be erroneous and which values appear to be erroneous for each of these respondents.
Step by Step Answer:
Essentials Of Business Analytics
ISBN: 9781337406420
3rd Edition
Authors: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson, Dennis J. Sweeney, Thomas A. Williams