Jasmine Meredith is the partner in charge of the audit of Conquest Ltd, a large listed public company. Jasmine took over the audit from Rahni Faith, who has recently retired from the audit firm. Rahni was a very experienced auditor and the author of several reports into ethical standards in business, but Jasmine did not regard her highly for her ability to grow non-audit service fee revenue. Jasmine sees an opportunity to increase the provision of non-audit services to Conquest Ltd and thus increase her reputation within the audit firm.

Required

(a) Comment on Jasmine’s belief that increasing non-audit service fee revenue from her audit client would increase her reputation in the audit firm.

(b) Which non-audit services would you advise Jasmine to avoid trying to sell to Conquest Ltd because of the potential ethical issues for the audit firm?

(c) Would it make any difference to your answers if Conquest Ltd was a proprietary company, not a listed public company?