As you start to isolate the best (top decile) customers, do you have any sense of how

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As you start to isolate the best (top decile) customers, do you have any sense of how they differ from your other customers (beyond their greater purchasing and profitability)?

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The Customer Base Audit The First Step On The Journey To Customer Centricity

ISBN: 9781613631614

1st Edition

Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross

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Question Posted: Feb 07, 2024 11:53 AM

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As you start to isolate the best (top decile) customers, do you have any sense of how

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Analyzing the top decile of your customers is about understanding their characteristics and behavior ...View the full answer

The Customer Base Audit The First Step On The Journey To Customer Centricity

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