What about the bottom-decile customers? Are you aware of their characteristics, and possible ways to bolster their

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What about the bottom-decile customers? Are you aware of their characteristics, and possible ways to bolster their profitability (e.g., by mitigating their cherry-picking behavior)?

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The Customer Base Audit The First Step On The Journey To Customer Centricity

ISBN: 9781613631614

1st Edition

Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross

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Question Posted: Feb 07, 2024 11:53 AM

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What about the bottom-decile customers? Are you aware of their characteristics, and possible ways to bolster their

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Sure The question is asking how to understand and improve the profitability of the bottomdecile customersthose who are the least profitable or in the ...View the full answer

The Customer Base Audit The First Step On The Journey To Customer Centricity

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