How does a customer perceive value? What can a company do to persuade a customer that an

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How does a customer perceive value? What can a company do to persuade a customer that an innovation holds value for them?

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Corporate Innovation Disruptive Thinking In Organizations

ISBN: 9780429951015

1st Edition

Authors: Donald F Kuratko, Michael G Goldsby, Jeffrey S Hornsby

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Question Posted: Jun 21, 2024 09:02 AM

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How does a customer perceive value? What can a company do to persuade a customer that an

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Corporate Innovation Disruptive Thinking In Organizations

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