Suppose someones willingness to pay for a good is $10 and their reference point is $20. If

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Suppose someone’s willingness to pay for a good is $10 and their reference point is $20. If the good is $13 will they buy it? What does this tell us about sales and ‘bargain buys’?

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Behavioral Economics

ISBN: 9780415737616

2nd Edition

Authors: Edward Cartwright

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