The fridge When cleaning out your fridge, you find some food obviously rotting in the back. You have no trouble throwing away the cheap mass-produced cheese somebody gave you, but you just cannot bring yourself to toss the amazing cheese you brought back from Paris. So you put it back in the back of the fridge, where it will sit for another couple of months before it smells so badly that you have no choice but to get rid of it. How do sunk costs figure in these decisions?