RP-6 Companies often pay to make their products visible in popular moviessuch as when admired actors drink

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RP-6 Companies often pay to make their products visible in popular movies—such as when admired actors drink certain beverages. Based on classical conditioning principles, what might be an effect of this pairing?

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Psychology

ISBN: 9781319132101

13th Edition

Authors: David G. Myers, C. Nathan DeWall

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