2. Analyze your endorser brands. Should there be more? Fewer? How much of a driver role do...

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2. Analyze your endorser brands. Should there be more? Fewer?

How much of a driver role do they take in each distribution channel? Rate each on a percentage scale. What percent of the buying and use experience does the endorser drive?

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Brand Leadership

ISBN: 9780470317259

1st Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 06:01 AM

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2. Analyze your endorser brands. Should there be more? Fewer? How much of a driver role do...

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Brand Leadership

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