2. Examine forces influencing brand management in your industry, such as competitive pressures, channel dynamics, global realities,

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2. Examine forces influencing brand management in your industry, such as competitive pressures, channel dynamics, global realities, and market factors. How will your brand strategy have to change to win in the emerging environment?

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Brand Leadership

ISBN: 9780470317259

1st Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 06:01 AM

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2. Examine forces influencing brand management in your industry, such as competitive pressures, channel dynamics, global realities,

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Brand Leadership

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