2 Examine forces influencing brand management in your industry, such as competitive pressures, channel dynamics, global realities, and market factors How will your brand strategy have to change to wi...

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2 Examine forces influencing brand management in your industry, such as competitive pressures, channel dynamics, global realities, and market factors How will your brand strategy have to change to win in the emerging environment ...

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2. Examine forces influencing brand management in your industry, such as competitive pressures, channel dynamics, global realities,

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Brand Leadership