1. Explore a conceptual model for understanding the creation of brand value and identifying the sources and...

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1. Explore a conceptual model for understanding the creation of brand value and identifying the sources and outcomes of brand equity (Brand Value Chain Model).

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Strategic Brand Management And Development Creating And Marketing Successful Brands

ISBN: 978-0367338756

1st Edition

Authors: Sotiris T. Lalaounis

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Question Posted: Sep 23, 2024 06:00 AM

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1. Explore a conceptual model for understanding the creation of brand value and identifying the sources and outcomes of brand equity (Brand Value Chain Model).
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1. Explore a conceptual model for understanding the creation of brand value and identifying the sources and...

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Strategic Brand Management And Development Creating And Marketing Successful Brands

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