=+ 2. Consider the process of concept generation. How did each of the concepts emerge?

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Brand Relevance: Making Competitors Irrelevant

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Authors: David A. Aaker ,

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=+ 2. Consider the process of concept generation. How did each of the concepts emerge?
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=+ 2. Consider the process of concept generation. How did each of the concepts emerge?

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Brand Relevance: Making Competitors Irrelevant

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