=+ 2. Evaluate Best Buy s decision to buy the Geek Squad instead of building a

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=+ 2. Evaluate Best Buy ’ s decision to buy the Geek Squad instead of building a capability from within.

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Brand Relevance: Making Competitors Irrelevant

ISBN: 225342

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Authors: David A. Aaker ,

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=+ 2. Evaluate Best Buy s decision to buy the Geek Squad instead of building a capability from within.
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=+ How do they achieve and maintain that difference?
=+What are the pros and cons of the decision?
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=+ 2. Evaluate Best Buy s decision to buy the Geek Squad instead of building a

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Brand Relevance: Making Competitors Irrelevant

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