2. Explore the characteristics of the four types of communities of consumption (consumer collectives) and understand their
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2. Explore the characteristics of the four types of communities of consumption
(consumer collectives) and understand their differences and similarities.
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Related Book For
Strategic Brand Management And Development Creating And Marketing Successful Brands
ISBN: 978-0367338756
1st Edition
Authors: Sotiris T. Lalaounis
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