=+ 3. What fi rms attempted new subcategories but failed?

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Brand Relevance: Making Competitors Irrelevant

ISBN: 225342

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Authors: David A. Aaker ,

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=+ 3. What fi rms attempted new subcategories but failed?
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=+ 3. What fi rms attempted new subcategories but failed?

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Brand Relevance: Making Competitors Irrelevant

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