4. Understand the psychological processes consumers follow in evaluating brand extensions. ...

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4. Understand the psychological processes consumers follow in evaluating brand extensions.

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Strategic Brand Management And Development Creating And Marketing Successful Brands

ISBN: 978-0367338756

1st Edition

Authors: Sotiris T. Lalaounis

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Question Posted: Sep 23, 2024 06:01 AM

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4. Understand the psychological processes consumers follow in evaluating brand extensions.
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3. Discuss the advantages and disadvantages of brand extensions and their impact (spillovers) on the parent brand.
5. Provide a thorough discussion of the consumer- , brand- , culture- , and competitorrelated factors which moderate brand extension evaluations.
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4. Understand the psychological processes consumers follow in evaluating brand extensions. ...

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Strategic Brand Management And Development Creating And Marketing Successful Brands

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