4. Unit IV Activity: Now that you have studied the content of Chapter 12 on Verbal and Visual Supporting Materials, go back to Unit IV (p. 300) and take another look at the Real-Life Case that deals with Markopolos. Show your knowledge by completing the following:

a. In groups of three to seven, answer the Chapter 12 questions on page 301.

b. Summarize by answering this final think question:

In a situation like the one in the Real-Life Case for Unit IV where so many people would be affected by the outcome of Markopolos’s communication with the SEC, which was more critical for success:

his verbal or his visual supporting materials? Why?

Since he wasn’t successful, what did he do wrong?

c. Be prepared to share or present your answers to other groups.