For the market share model in Problem 5 of Chapter 11, suppose that the estimate of the

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For the market share model in Problem 5 of Chapter 11, suppose that the estimate of the percentage of new purchasers who will ultimately try the brand is uncertain and assumed to be normally distributed with a mean of 35% and a standard deviation of 4%. Use the NORM.INV function and a one-way data table to conduct a Monte Carlo simulation with 25 trials to find the distribution of the long-run market share.

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Business Analytics

ISBN: 9781292095448

2nd Global Edition

Authors: James R. Evans

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