In transactional data, what are virtual items? a. Items involved in association rules with a high lift

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In transactional data, what are virtual items?

a. Items involved in association rules with a high lift measure.

b. Items corresponding to transactions occuring in a virtual reality setting.

c. Product groupings resulting from the aggregation of similar items.

d. Items not explicity part of the transaction, but characteristics associated with the transaction, e.g., location, time.

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Business Analytics

ISBN: 9780357902219

5th Edition

Authors: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann

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Question Posted: Apr 27, 2024 11:03 PM

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In transactional data, what are virtual items? a. Items involved in association rules with a high lift

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In transactional data virtual items refer to d Items not explicitly part of the transaction but characteristics associated with the transaction eg loc...View the full answer

Business Analytics

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