Suppose that several variables in the model for the economic value of a customer in Example 11.1

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Suppose that several variables in the model for the economic value of a customer in Example 11.1 in Chapter 11 are uncertain. Specifically, assume that the revenue per purchase is normal with a mean of

$50 and standard deviation of $5 and the defection rate is uniform between 20% and 40%. Find the distribution of V using Analytic Solver Platform.

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Business Analytics

ISBN: 9781292095448

2nd Global Edition

Authors: James R. Evans

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