6. For Discussion: The Ethics of Persuasion

a. What is the difference between persuasion and manipulation? If you think they are the same thing, do you think manipulation is sometimes justified?

b. Are there some persuasive techniques you find more ethically questionable than others? Which ones? Why do you find those techniques more problematic than others?

c. What responsibility do companies and salespeople have to make sure that their customers understand what they are buying and have thought through their decision? Do they have any responsibility? Or should the saying “Let the buyer beware” govern the marketplace?

d. Does your answer to question

(c) change if you are selling to children?