After viewing a large sample of infographics online by investigating the websites mentioned in the sidebar on

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After viewing a large sample of infographics online by investigating the websites mentioned in the sidebar on page 172, select your top three favorites and answer the following questions:

■ What are the purposes of the infographics?

■ Who do you think are the intended audiences? What makes you say so?

■ How informational are the infographics?

■ How persuasive are the infographics? If you think they are persuasive, what would make them even more persuasive?

■ What original contexts would be most appropriate for the infographics? ■ What visual design elements attract you to these particular infographics?

■ What visual design elements, if any, detract from the main messages of the infographics?

■ To what extent do the infographics contain misleading information or data distortion?

■ To what extent are the visual design choices effective or ineffective? In what specific ways do the creators blend images and text?

■ To what extent overall are your three chosen infographics effective or ineffective given the audiences and purpose you have identified? 24 As your instructor directs,

a. Discuss the infographics and findings with a small group of classmates.

b. Write an e-mail to your instructor evaluating the three infographics. Include URLs of the infographics mentioned in your e-mail.

c. In an oral presentation to the class, explain what makes your three favorite infographics effective.

d. Post your evaluation in a discussion forum to the class. Include the URLs of the infographics so classmates can view them.

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Business And Administrative Communication

ISBN: 978-0073403250

11th Edition

Authors: Kitty Locker, Donna Kienzler

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