Assume that you are a U.S.marketing consultant who has just opened a branch office in Germany. Your
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Assume that you are a U.S.marketing consultant who has just opened a branch office in Germany.
Your branch manager and marketing representative in the branch office are Germans. They are natives of Germany and have always lived in that country.They speak and write English as a second language. Most communication with the branch office will be by e-mail. How would you expect their messages to differ from those that you receive from stateside contacts, and what guidelines will you follow to communicate effectively with your branch office staff? (Objectives 4 and 5)
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