Create a brochure for a campus, nonprofit, government, or business organization. As you work,

■ Analyze your intended audience. What are their needs? What factors are most likely to persuade them to read your brochure?

■ Choose a story: What’s the important information?

What idea do you want your audience to take away?

■ Make page design choices that create a usable document and generate a positive response from your audience.

■ Make visual design choices that enhance and expand on your text without being simply decorative.
As your instructor directs,

a. Write an e-mail to your instructor explaining your choices for content and design.

b. In an oral presentation to the class, display your brochure and explain your content and design choices.