Create a web page for a campus, nonprofit, government, or business organization that does not yet have one. As you work,

■ Analyze your intended audience. What are their needs? What factors are most likely to persuade them to use this site?

■ Choose a story. What’s the important information?

What action do you want them to take while they’re browsing this site?

■ Make page design choices that create a usable site and generate a positive response from your audience.

■ Make visual design choices that enhance and expand on your text without being distracting.

As your instructor directs,

a. Write an e-mail to your instructor explaining your choices for content and design.

b. In an oral presentation to the class, display your site and explain your page and visual design choices.

Provide the URL, or display images of the site as presentation visuals, so that classmates can evaluate your design as you present it.